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06.

Heinz AI CookBook







Artificial Intelligence can easily diagnose illnesses, but fails miserably when asked to cook a simple plate of spaghetti.
Yep. Even A.I needs help with cooking. That's why we've brought Heinz chefs together with an AI artist to develop the first recipe book for artificial intelligence (and humans too). 

The Heinz A.I. CookBook features more than 30 recipes and the prompts AI must follow to master them. Each one, perfected with an ingredient capable of elevating any meal, even digital ones: Heinz tomatoes.



CLIENT: Heinz
AGENCY: VML Spain
ECD: Pipo Virgós, Paco Badía
CREATIVE TEAM:
Marcelo Monzillo
Guadalupe Cabanillas


AWARDS:
Gourmand World Cookbook Awards.
CdeC - Included in the annuary of spanish creativity.