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14.

VollDamm x Mira Festival







There are two worlds: one we can touch, smell, and taste; and another that moves through screens, visuals, and data. The collaboration between Voll-Damm and the MIRA Digital Arts Festival unites these two worlds, where the iconic “Double or Nothing” of the double malt beer goes beyond a statement of character, becoming a living metaphor of the tension between the physical and the digital, and inviting us to experience both at once in a single festival.


CLIENT: VollDamm
AGENCY: VML Spain
ECD:  Irene Vidal
DC: Albert Xifra
CREATIVE TEAM:
Berta Adillón
Sergi Bosque
Guadalupe Cabanillas
PRODUCTION: Abuela
DIRECTOR: Marc Castellví